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Did
you know that you can turn your everyday online shopping into support for
RAMP?
Click here and
shop at over 330 stores like Amazon.com, L.L. Bean, Eddie Bauer, Barnes
& Noble, Gap and many more! These stores give up to 26% from every
purchase you make to your cause. Many of these contributions can be tax
deductible for you.
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Frequently Asked Questions
Q: Aren't television commercials expensive?
A: They don't have to be. Commercials are expensive when you want to target a specific time or show, but if you buy advertising on a rotation schedule, the individual price goes way down, in many cases less than ten dollars. Rotation simply means that the station will fit your ads into their schedule where they see fit. You should contact the ad rep at your station for more details. Also, non-profit organizations can get stations to air the commercial for free as a Public Service Announcement
(PSA).
Q: How are the commercials delivered?
A: Television commercials can be delivered in several formats: Beta SP,
Mini-DV, DVD, and VHS. Radio commercials are deliverable on CD-R and electronic delivery. You need to contact the stations that you are advertising on for their acceptable formats. Most TV stations require Beta SP.
Q: How do I send you my logo?
A: The best way is for you to scan it in and send it via e-mail in a non-glossy compressed format
(TIF, GIF) with at least 200 resolution to jfoss@rampcil.org. Otherwise you can send a hard copy in the mail and we can scan it
here.
Q: What information do I need to have to make an order?
A: Aside from the basics like name, address, phone number, you need to specify which items you are ordering and how you want them delivered (choose format: Beta SP,
Mini-DV, DVD, or VHS. Radio commercials are deliverable on CD-R or electronic
delivery).
Q: What form of payments do you accept?
A: Credit cards (MasterCard, Visa), money order, or company checks. Funds must clear before orders will be processed.
Q: How far in advance do I need to order the commercials?
A: A minimum of 30 days is recommended.
Q: I have my own video camera. Can't I just shoot my own
commercial?
A: If you have some up-to-date digital equipment and knowledge of the delivery formats for your local stations, yes. However, you will probably find that the costs of putting together your own commercials will exceed that of ordering ours. You can expect professionally done TV commercials to cost several thousands of dollars to
produce.
Q: If I buy a commercial, can I turn around and sell it to someone
else?
A: No. You aren't buying the commercial per se, you are purchasing the rights to use the commercial to advertise your organization and create disability awareness in your community. These commercials are protected under copyright laws and it is illegal to replicate
them.
Q: The cable company/TV station say that they will shoot commercials for free if I buy advertising. Why should I buy
yours?
A: Because the cable company/TV station is in the business of selling advertising time, not commercial production. The "free" commercials that you get are usually bare-minimum productions, which are bland and lifeless, shot and produced very quickly. They aren't attention getting by any means, and they are not the best value for your advertising dollar. Think about the commercials that you remember seeing, the ones that actually caught your attention. Then ask the station to show you some of the free commercials that they have produced. Then compare them to ours and choose for yourself.
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